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Campaign Analysis

Any marketing campaign requires creative and clever ideas along with high customer engagement. However, besides the creative part in today’s world data is available in abundance and this data can be analyzed using tools and can be applied many techniques to drive up sales, measure campaign success and improve upon campaigns .Campaign analysis uses Email Data, CRM data and Social Intelligence data and data from all other online presence to measure , analyze and pinpoint flaws and areas of improvement for ongoing and future campaigns..

Event Analysis

Start working with an company that can provide everything you need to generate awareness, drive traffic, connect with customers, and increase sales montes, nascetur ridiculus mus. Donec quam felis, ultricies nec, pellentesque eu, pretium quis, sem. Nulla consequat massa quis enim.Major events whether hosted events or otherwise in the firm can have a huge impact on a brand’s value and can lead to ‘abnormal returns’. Event study/ analysis is basically a statistical way to understand and evaluate the effects of a particular event on the value of the brand involved before the event has taken place.Along with measuring the impact on brand value, event analysis will help analyze effects on stocks and general conditions of the economy the particular event is supposed to have, After conclusion of an event the expected returns are deducted from the the actual returns to calculate what are called abnormal returns and overall impact of an event is then analyzed so that these effects can be better managed in the future if similar events occur.

Social Media Analysis

It has been well established that today's businesses need a Social Media presence to grow their outreach and drive up sales of goods and services. However, a mere presence online or even a good social strategy is never enough if a business truly desires to drive up user engagement/ increase brand awareness or achieve any other objectives they wish to with their social accounts. Step in Social Media Analytics,which has not been stressed enough to ensure a successful social media presence for businesses. Analytics helps you analyze the weak points, help focus customer engagement, identify source origin of traffic and even help focus new groups of audiences for your profiles.

Chatbot Analysis

Chatbots have been assigned to make customer experience better with swift customer service , driving outbound and inbound marketing and sales experiences along with after sale services. However, building and assigning chatbots defeats the whole purpose of chatbots since they are deep learning mechanisms based on Artificial Intelligence(AI). Chatbot Analytics are just application of a few metrics on performance , effectiveness which when coupled with NLP (Natural Language Processing) and Sentiment analysis can be highly effective tools to optimize the business and recognize sentiments and service customers even more effectively and with almost a human-like touch.


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